New Client Sodafloat very happy with film

Paul Jessop


Our new client Paul of Peejay tackle Ltd contacted us about filming a new product film for his company called the Sodafloat.

We decided after reading about this new patented fishing float device was so unique that a series of films detailing its usage and how to use it would be an added bonus for him when he took it to the trade shows.

Paul is genuinely nice guy and has sunk a good deal of his life savings into this new product that could change the bait fishing community and we felt it deserved more than one film to explain its potential.

After several conversations on a script we shot each film over a day at a fishery in East Riding of Yorkshire on the Canon XF105 broadcast camera. We put a wireless mic on Paul for clean crisp sounds as there was most background noise coming particularly from a flock of geese who seemed to be lost and flew in circles.

We also shot an additional day for tank splash filming at Paul's home and an interview with Paul about the idea he came up with and how he got it to the market place, soon to come.

Additional y we have produced several product shots for the Sodafloat for Paul to take to the Trade show later this month.

Paul was very happy with the final films and photography.

Political Interview Filming

LBC Radio Station Booth

Heart FM Radio

This is Global own Heart FM, Capital Radio, LBC and Classic to name a few and they were interested in recording the Conservative Party Conference in Manchester.

I recently was contacted by This is Global to film some interviews for them. It was a straight forward shoot where I would setup static with a broadcast camera and capture audio straight into the camera. Normally I would record separately onto an external recorder but this is real world filming and a journalistic filming approach was needed for me to film over 30 interviews during a 2 day conference.

My setup was simple with a Canon XF105 broadcast video camera, Rode Shotgun mic, Interview Mic, Headphones and a 600 LED Light and gels. Originally I had brought in Sennheiser Wireless Mics but the client were happy with a hand mic as it had their logo on and so we got ready for our interviewees to appear. 

Below is one of the short video interviews I shot and this is straight out of the camera as I assumed the Video Editor on location would dial in some color balance over the 2 days. The main issue would be the large plasma screen in the background which had to be exposed first so as not to bleed into the interviewee's and once I set this up I used the main 600 LED Light against the ambient background. To finish off the lighting of their other side of face I used my portable 125 LED Top Light with some black tin wrap to direct it.

I think the main issue on filming in a busy party conference is having to constantly move video camera and lights between interviews as its a working stand this was performed numerous times and in some part I am glad that I did not have to attach a wireless Audio Mic as well.


Multi-Camera Filming for Sporting Interviews

The Clare Balding Show


Preparing to film for any interview whether on Location or Studio based these days especially a Multi-Camera shoot takes a lot of organisation and thought.

How where we going to film 2 special guests, one interviewer in a clubhouse on a Golf Course miles from any major city that being Newcastle Upon Tyne and no way to scout (Recce) the location.

The Clare Baling show is a Topical weekly live chat show with guests and as such we had a good setup there because we knew that this would be a static shoot either in the clubhouse or outside depending on the weather and nothing more so we thought. As it happened I had the opportunity to look around the venue on arrival as I was the first there and the Clubhouse had an outdoor veranda area where I could set up the shoot from. The weather was occasional bright sunshine and although it may sound great for filming its actually a nightmare as we found out because when the sun is constantly coming and going you end up constantly adjusting the iris and exposure to compensate for light changes, its awful to watch. 

The daylight balanced enough in the afternoon and we set up the the 4 Canon C300's around the table capturing the interview action from different angles, a one shot, two shot and wide plus reverse shots of guests to get as much coverage and variety for the edit. As it happens we only needed to use natural lighting and 1 large LED source to light the interview.

The C300's with their 35mm large sensors and global shutters proved a great asset to filming in a low light environment and we had no problem delivering a great interview to the client BT Sport.

Video Production Company in Hull Filming the Clare Balding Show with Canon C300's

The best case solution to this is to control the environment and set by shooting indoors. We had 4 Canon C300 film cameras and tons of LED lighting and Negative fill to create a controlled and defined interview with our guests but the interior of this clubhouse was drab and uninspiring. Out on the veranda however we had great space and a background onto hole 18, what more could we want.

If you would like to know more on how to film your brands product, service or an interview for Broadcast, shareholders or any kind of audience please give us a ring and check me out at


automotive PR

To PR or not

If you Google the terms “automotive PR firm,” you’ll get more than 1.1 million results – and those listed on the first pages of search results might be there because they are great at SEO, not necessarily because they have significant automotive expertise.

To help you wade through potential candidates in your automotive PR agency search, you might start by contacting a few editors from key automotive trade media for the names of the top three PR firms they like to deal with.

Then, once you have that list of recommendations, visit the agencies’ websites and check out their client lists and their team members’ backgrounds. This will give you some indication of whether or not the agency and its staff have substantial and, more important, recent automotive experience. Do they represent companies like yours or companies that are well-known?

Once you’ve got that info, it’s time to talk with the agencies themselves.
Here are a few key questions that will help you determine the right automotive PR agency for your company:

1. Which and how many industry events does your firm work for their clients each year? The answer can help quantify the firm’s experience at key industry events. Do they know the ropes and the subtleties of key conferences and trade shows? Get some specifics. Also, ask which and how many events they attend each year that are not charged back to clients. This can show the agency’s true commitment to knowing and understanding the industry.

2. What percentage of the agency’s billings comes from the automotive supplier industry? The more, the better, meaning they spend more time in your industry, and probably have a better handle on the trends, issues and media, so they can be more efficient and effective for you.

3. What’s the average length of the firm’s relationship with its clients? If it’s generally just a couple of years or less, it could indicate the agency didn’t deliver on its promise … or that the client’s and the agency’s expectations did not match.

4. What do the agency’s current and former client contacts say about the firm? Current clients can give good insight, and former client contacts who have moved on can often be more candid and open about pluses and minuses of the agency.

5. What experience does the PR firm have in your company’s specific product category … or with other auto suppliers that have similar situations? Lack of such experience isn’t necessarily a deal-breaker, but similar experience can definitely help.

6. Does the firm study the auto industry and understand the key issues and trends? Has it done any proprietary research within the industry? Does it post and comment on industry trend-related content? You’ll want to get the agency you select up to speed on your company, but it will be more cost-effective for you if you don’t have to pay to get the agency up to speed on the industry as well.

7. What’s the firm’s bench depth in terms of account personnel? Does the entire staff have automotive PR experience or just a few members? At some firms, the people pitching your account may not actually end up doing the account work. Also, if your account lead is unavailable, will the next member of the team have the experience and knowledge to help you?

Once you have answers to these questions, you should be able to narrow your search down to a few viable candidates for further in-depth discussions.

Ultimately, the key factors in selecting the right agency for your company will depend upon three C’s — the agency’s competence in your segment, the agency’s credibility in the marketplace and the chemistry between you and the people who will work on your account. Hopefully, the questions above will help you fathom the first two.